January 17, 2008
Waitrose.
Waitrose is a supermarket chain in England that combines the convenience of an ordinary supermarket with the expertise and service of a specialty shop. Freshness and quality of foods are number one and they take it to the bank with their own in-house line of “generic” goods. Nothing new there, but what is different is the quality of design apparent in every Waitrose branded product. I saw their products in the latest Communication Arts and was really impressed.
amber
January 18, 2008 at 12:40 amThe packaging on the drinks is so so pretty and that sorbet looks so good right now.
Kelly
January 22, 2008 at 5:58 pmThe drinks were totally my favorite part as well. Guess I neglected to mention that in the post. 🙂
Pigtown-Design
February 5, 2008 at 3:53 amTHey had the most amazing chocolate pudding stuff called gu (with two dots above the u). ALso champagne rhubarb yoghurt… i miss that store so much when i go to the stores in the US.
Marks & SPencer does a good job with their branding, too.