Instant: The Story of Polaroid

 

If you were born any time before 1985, chances are you have memories of having your photo snapped by a Polaroid camera. And then the even more exciting event of watching it slowly develop from the murky depths. I can personally state that 95% of the pictures taken of me before the age of 7 are Polaroids. It was such a huge part of our culture. The original instant-view photos, long before digital photography and Instagram.

 

 

Instant: The Story of Polaroid by Christopher Bonanos takes us back through the company’s creation and rapid rise to fame, from the small beginnings of Edwin Land’s garage startup to a multi-billion dollar company. I loved reading about artists falling in love with Polaroid, and my heart broke a little taking in the bankruptcy all over again. If you have the love for Polaroid that I do, or know someone else who might, this is a bookshelf necessity.

 

 

 

Book trailer for INSTANT: THE STORY OF POLAROID by Christopher Bonanos from Princeton Architectural Press on Vimeo.

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