Improve Your Creative Life. Today. No, Really.

I’ve been reading a couple of incredible blogs lately – one of which is American Copywriter (and yes, it even pertains to us graphic designer/art director-types).

This post is from a few months back, but really stuck out to me. Especially this part: Don’t blame the creatives for not caring after round of revisions 13. Are you kidding? If your spouse asked you – no demanded – that you rearrange the living room furniture 13 times over the course of two days, stopping whatever else you were doing each and every time to do so because it “had to be done right now!” you would quickly stop giving a shit about where the couch and overstuffed chair were. In fact, you’d probably throw him/her and your cadre of Pottery Barn tchotchkes out the freaking window. So don’t blame the creatives when this happens. Man, it’s human nature to stop caring.

Posted In graphic design