4 Comments
  • Chris Wilson

    September 8, 2007 at 5:00 am Reply

    You can translate this a few different ways.

    1. You can see it as a visual illustration of how powerful branding can be.

    2. You can see the struggle that marketers and advertisers face, when they make the mistake of thinking their job is to get the facts to the hands of consumer.

    With this mindset there is a one way channel of communication. The aspect of story and conversation are lost.

    3. You can see that brand is the sum of all parts, and the final and most important part is the gut feeling of the consumer.

  • Chris Wilson

    September 8, 2007 at 5:00 am Reply

    You can translate this a few different ways.

    1. You can see it as a visual illustration of how powerful branding can be.

    2. You can see the struggle that marketers and advertisers face, when they make the mistake of thinking their job is to get the facts to the hands of consumer.

    With this mindset there is a one way channel of communication. The aspect of story and conversation are lost.

    3. You can see that brand is the sum of all parts, and the final and most important part is the gut feeling of the consumer.

  • Kelly

    October 18, 2007 at 5:57 pm Reply

    I always look forward to getting the marketing take on things from you!

  • Kelly

    October 18, 2007 at 5:57 pm Reply

    I always look forward to getting the marketing take on things from you!

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