Adland.
Working in the fields of advertising and graphic design is incredible first and foremost for the knowledge you get to be a part of. Let me clarify, there are few careers that allow you to come into contact with as many different things – be they products, services, etc – as advertising and design. I constantly feel like I’m turning over a new leaf, starting a new chapter, (insert cliche here) and never have the chance to feel stagnant at my job. Sometimes I need to remember those things when a client pisses me off or a project isn’t going exactly as I would like.
That being said, I’m really pumped about Mark Tungate’s new book Adland: A Global History of Advertising. It examines modern advertising from it’s origins in the 19th century to the present while focusing on major industry players like Tom Bernakin, Jean-Marie Dru and John Hegarty. I know, I know, a boring read for anyone not in the industry but a virtual History of Advertising for those of us who live it in everyday life.
Posted In ads, read up
Krista
January 19, 2008 at 12:04 amjust found you and am loving it! will be checkin in often!!
Stacie
January 20, 2008 at 4:20 amI may have to check this one out too!
Cakespy
January 20, 2008 at 5:35 pmI love books like this, they help me stay excited and like you touched on, helps keep from feeling stagnant at work!
Kati
January 21, 2008 at 3:42 pmI love books with insight into the marketing/advertising industry. There’s so much psychology behind it that it makes a fascinating read (well, for me anyway)!