I got the latest Communication Arts the other day (Photography Annual 48) and found quite a few things of interest. I’ll post about a few others later, but one of the things that really stood out was actually an ad for the Academy of Art University. The copy, which was a tad bit cheesy but believable in a Hell yeah! kind of way, was interesting.
“My portfolio is me, everything I am and it’s everything I’m not. It’s my weakness and my strengths. My self-confidence and -esteem. My past, my present, and most definitely my future. My portfolio is where I’m going, where I’ve been, places I shouldn’t have been, gone and shouldn’t go. It’s everything and just a book. It’s my inspiration. My generation and it’s never finished, never done, always a work in progress. It’s everything I’ve ever seen, heard, touched, smelled, sensed and believed, and my worst fears and all my hopes at the same time. It’s the beginning of the beginning and the end of an era. And so much more than a phase. It’s my portfolio, and describing it is describing me.”Posted In ads