Panettone by Purpose.

Sometimes it’s nice to realize I’m not entirely nut-zo. For the past few Christmases whenever I see a box of panettone I always think Pantone in my head. Apparently the designers at Purpose were on the same wavelength when creating at this piece for Greenford Printing!

By building on the familiar language of colour specification, Pantone swatches initiated the main theme for our concept. ‘Panettone’ created a colourful twist on the traditional Italian Christmas cake. The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different pantone colour.

:: via The Dieline

Posted In food, packaging