Innovation That Excites
There are brands that I work with again and again simply because I love what they’re doing and what they’re putting out into the world. Nissan is one of them. I’ve shared the Versa Sedan and the Versa Note in the past and was excited to hear that the third generation of the Murano was being unveiled at this year’s New York International Auto Show. Personally I’m looking to move into a bit larger of a vehicle from my Altima Coupe, so it was perfect timing. Plus, this is the first time the vehicle is being built in the United States, which I love.
Nissan shuttled everyone back and forth in their Taxi of Tomorrow. I’m short at 5’2″ but couldn’t get over the massive amounts of leg room in the NV200. The large touch screen was beyond words, the storage capacity of the trunk was huge, and the divider between driver and passengers was like a sound bubble. Oh, and here’s the kind of views the ridiculously incredible transparent roof…
Nissan brought along nine cars for press day, and I was inside and outside of every one exploring the new features. There was one that stood out among the rest – the Smart Rearview Mirror that uses advanced camera technology to enhance the driver’s view behind a vehicle. It lives within a traditional rearview mirror, but allows the driver to switch between the traditional mirror and an LCD monitor. Genius!
I also checked up on the latest versions of the Versa Sedan and Versa Note, both of which are Nissan’s bread and butter vehicles that have kicked them to the top of the sub-compact sector. What’s always fascinated me across the board is their unwillingness to compromise on design no matter the price point. As someone who can’t afford a incredibly extravagant vehicle, but has a penchant for good design it’s so appreciated to know that someone is looking out for the little guys.
Then there’s the opposite end of the spectrum, the Nismo line is super tricked out with the option for – get this – matte paint. I couldn’t stop touching it. Again, bold and innovative design in a completely different way.
Next week I’ll share specifics about the new Murano, which is being referred to as Nissan’s “halo vehicle” for their expanding range of crossovers and SUVs. I had a chance to sit down and chat with lead designer Ken Lee about every stage and facet of the design process and can’t wait to share!
Disclaimer: Travel, hotel, and compensation for this post were provided by Nissan. All words and opinions are my own. Thank you for supporting the brands that help keep Design Crush going!Posted In sponsored post