Alt Winter 2015

Alt Winter 2015-1-Design Crush


A few weeks ago, on a cold Wednesday, I headed off to Alt Summit in Salt Lake City. It was my sixth time speaking and it’s become that point in the year when I reassess my goals and mission for Design Crush, and connect with potential sponsors and like-minded people who see the value in blogging. Every January I come away feeling refreshed and refocused.


Alt Winter 2015 Brooke Dennis

Brooke Dennis for Alt Summit

The evening I flew into town Overstock hosted a dinner at Rest for some of the attendees. I didn’t have a real feel for the brand prior to that point, to be honest. But I’m going to be completely transparent here when I say that sometimes getting to know the people behind the company can completely change perception. Just a super lovely, very real team that was easy to talk to and hang out with and an insanely delicious meal (beer can chicken, paella, ceviche, pickled onion rings +more).


Alt Winter 2015-3-Design Crush


Thursday morning started bright and early thanks to jet lag and a poor night’s sleep – does anyone else have that issue the first night in a hotel? My roommate, Tabulous Design, and I took advantage and had a nice little breakfast (I’m obsessed with the Grand America‘s muesli and lattes) before talking to a few sponsors. I had to miss my friend Lisa Congdon‘s opening keynote for a few meetings, but everyone raved about it through the rest of the conference.


Alt Winter 2015 Brooke Dennis

Brooke Dennis for Alt Summit

My panel was one of the very firsts – Pinterest: Community Growth, Revenue Streams, Driving Traffic – with Alexandra Evjen, Rachel Faucett, and Sara Martineau. Among all of the panels I’ve ever been lucky enough to participate in, this one was prepared to the nines. These ladies know their stuff in a big, big way and they’re excited about it too. If you’d like a few bits of advice that we talked about check out Alex’s post-Alt post.


Alt Winter 2015-5-Design Crush


Wednesday night brought with it a Downton Abbey themed dinner. Proper and elegant with flowers I couldn’t stop taking photos of, the night ended up being an early one for me. After dressing up in a dropped-waist, short-sleeved seafoam colored dress and (heavy) statement necklace I just couldn’t hang after my four hours sleep the night before. Several episodes of The Big C later and I was passed out cold.


Alt Winter 2015-6-Design Crush

Alt Winter 2015-7-Design Crush


While at Alt I also teamed up with Microsoft and Wayfair in their #DreamStudio, one of the sponsored lounges. They divided the space into three areas – craft room, kitchen, and living room/office – and had a few bloggers giving mini session on fun topics like Upcoming Art Trends in-between the main panels. Because I spent most of my time here I didn’t get to attend any panels other than my own, but I loved getting to connect with other attendees about something I’m passionate about!


Alt Winter 2015-8-Design Crush


Alt Winter 2015-9-Design Crush

Alt Winter 2015-10-Design Crush

Alt Winter 2015-11-Design Crush

Alt Winter 2015-12-Design Crush


Friday evening were the Mini Parties, basically my favorite part of every year. Alt takes over part of the third floor of the hotel and each room is a different theme, most rife with photobooth opportunitues. My partners in crime were my roommate Tab and Dottie and Alix (aka Modern Kiddo). We had an agenda to take the best possible photos and stuck to it for three straight hours – the last one is clearly our money shot!


Alt Winter 2015-13-Design Crush


I normally stay In SLC through Saturday and leave Sunday, but this year there was a ridiculous price difference in flights so I said goodbye Saturday afternoon after a leisurely breakfast and some good conversation with longtime friends. If you missed out this go around and are dying to attend Alt tickets just went on sale for Alt Summer!

(Alt 2010 (day 1 + day 2), Alt 2011, Alt 2012 (what I learned), Alt 2013,  Alt 2014)

1 Comment
  • Alexandra Evjen

    February 2, 2015 at 11:56 am Reply

    I’m SOOOOO glad I got to meet you and speak with you. You’re awesome!!!

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