When it comes to technology I’m most definitely drawn to a certain aesthetic, one that overflows into every other realm of my life. Clean lines, modern look, and limited color palette. I always looks forward to what’s next from HP, our longstanding partner, like their recently released PC with incredible craftsmanship and style – the HP Spectre. The resulting technology is a form of reinvented obsession, and delivers a luxurious computing experience that should resonate with all design-minded folks. HP reimagined every element during the design process to ensure the best user experience as well as maximum performance. The end result is a PC that doesn’t compromise on style, function, or performance.
The idea of reinventing obsession is nothing new to me, I do it on a daily basis both here on Design Crush and as a graphic designer. Each day and every project requires me to reevaluate, refocus, and bring my best creative self to the table. It’s not always easy but Spectre is a source of inspiration, in particular its modern color palette. I’ve found myself inexplicably drawn to shades similar to its high contrast matte aluminum body and glossy copper trim over the past few weeks in everything from design projects to my own home.
You may have also noticed that HP has debuted a sleek new logo, a modern take on the two letters consisting of little more than four slashes. When working on my bread and butter, logo and branding work, I tend to think minimally when starting work on a new brand. This redesign reminds me that in design simple is usually best. A rule of thumb that I live by is to take away, then take away some more until nothing is left but the necessities.
HP also collaborated with two world-renowned designers to create exclusive limited edition Spectres that highlight the intersection of art and technology. Dutch-born, London-based designer Tord Boontje created the HP Spectre by Tord Boontje that exhibits delicate, intricate, dreamlike patterns across the laptop. Los Angeles-based jewelry designer Jess Hannah created the HP Spectre by J. Hannah with opulent 18K gold. Both will be auctioned off for charity.
This post sponsored by HP Spectre as they #ReinventObsession. All words and opinions are my own. Thank you for supporting the brands that help keep Design Crush creating fresh content!Posted In behind the scenes, living, my design, sponsored post, technology