Baked.

Love the name, the packaging and the identity of this Red Hook, NYC bakery. Baked is the dream-turned-reality of a motley crew who like to think of themselves as “dessert experts; the kind of people blessed with a highly (almost holy) developed sense of taste and smell.” Their dessert obsession finally spilled over from full-time hobby to full-time profession in their ode to the perfect bakery, Baked.

Since I’m not in New York, I can only gawk and, thankfully, order online. The offical Baked diner mug is $8 and comes in either brown or orange. This too cool Tea for two teapot is $15. There’s a wide variety of gift sizes for everything. I won’t get into specifics about the baked goods because I need to eat a salad for lunch and that would just make it way too difficult to swallow.

Posted In food, packaging