Brand Spirit

I’m completely intrigued by this project. Brand Spirit takes away all personality and just leaves functionality behind, right down to the design of the site.

“Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.”

(via swissmiss)

Posted In collaboration/project, create