Brand Spirit

I’m completely intrigued by this project. Brand Spirit takes away all personality and just leaves functionality behind, right down to the design of the site.

“Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form.¬†Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.”

(via swissmiss)

  • adele

    March 26, 2012 at 10:32 am Reply

    Definitely highlights the importance of branding!
    Happy Monday hun xoxo

  • Amanda

    March 26, 2012 at 3:18 pm Reply

    this is a really beautiful project. i love all these clean white objects. very inspiring!

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