Askinosie Chocolate.

What happens when a criminal defense lawyer is a chocoholic baker on the side? Askinosie Chocolate of course. In May 2005, Shawn Askinosie quit his day job and pursued chocolate making. (His story is a lot more interesting that that, but you’ll have to check it out for yourself!)

I love chocolate. But if it’s possible, I may love good packaging more. And this here is some very good packaging design. The earthy palette and materials feel very true to what Askinosie was originally out to accomplish – honest to goodness chocolate. Not something that been processed to there and back. Everything feels just rustic enough – like it came to you directly from the source.

Oh, and I bet the chocolate is pretty yummy!

Posted In food, packaging, web design