August 1, 2007
Fallen Vodka.
Fallen – “prefectly imperfect” – vodka is selling the idea that imperfection is so much more interesting than perfection – and in a vodka, that equates to a much more complex taste than we’re used to. Not only that, but it’s available in three different forms: first, The Innocent – smooth, with distinct rum overtones; then The Hero – clean, powerful and rather zingy; finally, The Outlaw, which can only be described as like tequila, but actually drinkable. And when you’re finished with the bottle, you don’t want to toss it because it’s a piece of art in itself. Cheers!
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