Vitamin Water.

I first started drinking Vitamin Water when I was living in New York a few years ago. Ever since then I’ve been a loyal consumer of the tasty beverage. And yeah, the clean packaging and quippy sayings on every bottle help out.

I just found a new flavor yesterday – XXX – and it’s my new favorite (sorry power-C!). The triple-X is for the triple dose of anti-oxidants you get in every bottle: acai, blueberry and pomagranite. (Not porn. Sorry.) It seriously smells and tastes like a melted Slush Puppy, but it’s actually good for you.

The web site is great, too. Not only the design, but the dialogue. More quippiness, like this for multi-V (lemonade with a-zinc): you are not an emotionless, single-minded robot (if you are an emotionless, single-minded robot, you can stop reading now). you are a human being. you wear many hats. you dance many dances. and you try many things. things like using a swiss army knife in a medievil sword fight. vitamin-packed, multi-v helps you keep your horizons broad.

Posted In food, packaging, web design