5.

Last Friday I purchased some Wrigley’s 5 gum, I’ll admit, mainly for the packaging. Most of the package is matte black with only the 5 and flavor-associated color being glossy. Besides that, I was intrigued as to what type of pieces of gum would go into such a unique-shaped box. Turns out they’re regular old sticks, but arranged in three rows of five pieces each.

Afterwards I did a little brand research to satisfy my curiosity. There are two ideas about the source of the name. The first is that it has been 5 years since Wrigley’s debuted Orbit. The second, and generally more accepted, is that it stimulates the five senses while chewing. The name could also possibly be a reference to the gum having 5 calories.

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