The London Design Festival.

This would make for an incredible Thursday. Or any other day for that matter.

The London Design Festival is in its fifth year and fast becoming a solid fixture on the creative calendar. The Festival boasts over 200 projects and audiences of 300,000. It’s serves as an umbrella by working in partnership with a network of organizations and individuals – from museums and retailers, to educational institutes, creative businesses, trade shows, magazines, designers and cities. The Festival aims to mirror the unique eclecticism that the city of London eminates.

Pentagram is responsible for the identity of the Festival and did an incredible job with the branding and design.

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