Every Man Jack.

My office mate/Fresh Peel blogger Chris clued me in to Every Man Jack – a new mens’ line at Target.

“Every Man Jack makes body bars and body wash to help you get a clean start on each day. But using our stuff won’t get you that raise. Or give you abs of steel. Or make you utterly irresistible. Because, well, that would be ridiculous. EMJ will, however, give you products made from high-quality formulas and natural ingredients, without costing you an arm and a leg. We’ll make you clean. And we’ll keep you feeling comfortable. The rest is up to you. “

I’m well aware that this sort of angle has been done before, but I really like it paired with this product line. Besides that I’m totally digging the wood grain look on the bottles. I’d love to see this in a guy’s shower.

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