Activate.

Check out Activate.

Apparently vitamins lose their potency while sitting in water – who knew? Activate physically separates the two until the instant you open the bottle. That’s the moment they’re released from a specially designed moisture-resistant chamber hidden in a compartment in the underside of the cap. As of now there are four flavors available (Vitamin = Fruit punch, Immunity = Orange, Antioxidant = Berry, Energy = Lemon lime) and Activate is only in retail locations on the coasts. Hopefully they’ll spread like wildfire because I’m eager to try the functionality of this packaging out.

Posted In food, packaging