Check out Activate.

Apparently vitamins lose their potency while sitting in water – who knew? Activate physically separates the two until the instant you open the bottle. That’s the moment they’re released from a specially designed moisture-resistant chamber hidden in a compartment in the underside of the cap. As of now there are four flavors available (Vitamin = Fruit punch, Immunity = Orange, Antioxidant = Berry, Energy = Lemon lime) and Activate is only in retail locations on the coasts. Hopefully they’ll spread like wildfire because I’m eager to try the functionality of this packaging out.

  • danielle

    May 7, 2008 at 7:00 pm Reply

    So cool!

  • Joker

    June 10, 2008 at 10:06 pm Reply

    To be honest, I actually love the design and though it’s catering to trendy active lifestyle people, the design and packaging is not only eye catching but innovative. Hmmm… wonder if it really makes a difference.

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