The MARTINI Factory.

Being a Pittsburgh native I can’t help but be a devoted fan of Andy Warhol.

After collaborating to create an Ad Campaign for their vermouths in the late 1950’s, MARTINI & ROSSI brings Warhol’s iconic artwork and style back to life with a modern twist. From canvases to cocktails, MARTINI & ROSSI has embarked on a new advertising and cocktail campaign – The MARTINI Factory – aimed at redefining vermouth and the art of the aperitif. The vermouth aperitif drinking occasion, hugely popular in Europe, has yet to take hold in the U.S. market where cocktails dominate popular culture. This new campaign offers consumers an array of innovative vermouth cocktails featuring contemporary ingredients. MARTINI & ROSSI will also unveil a collection of six innovative Warhol-inspired vermouth cocktails at an invitation-only MARTINI & ROSSI Warhol Factory party – being held in NYC on August 6th – what would have been Warhol’s 80th birthday.




:: via NOTCOT

2 Comments
  • Kati

    August 1, 2008 at 4:43 pm Reply

    Neat! I keep meaning to check out the Warhol museum in the area.

  • Kelly

    August 1, 2008 at 4:45 pm Reply

    Kati,

    It’s been a few years since I’ve checked it out (I only get home once or twice a year) but it’s well worth seeing!

    xo
    Kelly

Post a Comment