Design Matters: Packaging 01.

A few months ago my friend Megan, the lone copywriter at Capsule, hooked me up with the latest book in their Design Matters series. Design Matters: Packaging 01. Design is an increasingly competitive marketplace, one in which you constantly need to be in the “know”. But these days most design books only focus on type, color, and layout. The Design Matters series takes a more strategic approach, allowing designers to learn not only what looks good, but also what sort of design is smart.

Packaging 01 is the latest book in the Design Matters series and focuses on developing, creating and implementing package designs. The book is full of beautiful, intelligent examples, so readers can understand the points being highlighted along the way. Their goal? That by the last page you walk away with a better understanding of packaging, the process of creating it, and how it influences our world.

Mission accomplished.

{Thanks Megan!}

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