Electrolux Design Lab + Design Crush

As a blogger opportunities occasionally come along that are so unbelievable that you literally stop and say out loud to yourself, “Do they have the right person?” And that’s exactly what happened when I was asked to be a member of Electrolux Design Lab‘s jury for their 2012 global competition taking place in Milan, Italy October 25th.



This year marks the competition’s 10th anniversary and challenged contestants to come up with a new and exciting way to engage our senses. The ultimate goal was to draw inspiration from professional experience creators (chefs, architects, interior designers, hotel designers, etc.) to design home appliances that will provide a fuller sensory experience. No small feat.

Ten finalists, who are industrial design students or recent graduates, have been invited to present their concepts to the four-person jury of Henrik Otto (Senior VP of Design for Electrolux), Davide Oldani (founder and chef of D’O Restaurant in Milan, Italy), Dante Donegani (Director of MA in design Domus Academy Milan, Italy), and myself. We’ll be judging the designs based on intuitive design, innovation, aesthetic qualities and consumer insight. First prize is a six-month paid internship at an Electrolux global design center and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros will also be awarded. Not too shabby, right?

You can read full descriptions of each finalist on the Design Lab site, as well as see the list of 30 finalists before they were narrowed down. Stayed tuned for more up-to-date information as judgement day rolls closer!

  • Brittni

    September 17, 2012 at 9:44 am Reply

    Wow! Congrats Kelly. That’s amazing. All the designs are incredible.

  • Giovanna

    September 17, 2012 at 11:13 am Reply

    Congratulations! I’ve seen the semi-finalist designs and some are pretty great. I sure hope they’ll produce the Touch thingie to smooth wrinkles on your clothes. Sound amazing!

  • Jaime from Design Milk

    September 17, 2012 at 2:35 pm Reply

    Who needs an “I’m a Big Fucking Deal” t-shirt, now?

    • Kelly

      September 17, 2012 at 5:17 pm Reply

      hahaha! i wish!

  • Caroline Cohenour

    September 17, 2012 at 11:21 pm Reply


Post a Comment