Aditi Kapur‘s The Theory of Colours concept was inspired by the unlikely combination of her 10-month-old niece and Drake’s Hotline Bling video. The vivid, rich colors had her rapt and it got Aditi wanting to create something interactive, combining color theory and gel films.
“The Theory Of Colours is the interaction between geometric artworks and gel papers, producing fascinating results with colours that are as much fun as they are a learning experience for kids and adults alike. The process of using different combinations of gel papers with the artwork to arrive at a visual answer makes the prospect especially exciting for kids, owing to how naturally inquisitive they are.”
Posted In concept, create, graphics