Adland.
Working in the fields of advertising and graphic design is incredible first and foremost for the knowledge you get to be a part of. Let me clarify, there are few careers that allow you to come into contact with as many different things – be they products, services, etc – as advertising and design. I constantly feel like I’m turning over a new leaf, starting a new chapter, (insert cliche here) and never have the chance to feel stagnant at my job. Sometimes I need to remember those things when a client pisses me off or a project isn’t going exactly as I would like.
That being said, I’m really pumped about Mark Tungate’s new book Adland: A Global History of Advertising. It examines modern advertising from it’s origins in the 19th century to the present while focusing on major industry players like Tom Bernakin, Jean-Marie Dru and John Hegarty. I know, I know, a boring read for anyone not in the industry but a virtual History of Advertising for those of us who live it in everyday life.
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